Team
The people setting the standard.
The founder's philosophy, and the leadership building the platform, the standards, and everything in between.
Founder & CEO
Masooma Tahira
In her own words
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From Memorization to Understanding
“We inherited a 19th-century education system that has only grown more decorative since, never more essential. What it lost along the way was the spirit of education itself: real learning and exploration, not memorisation and exam hacks.”
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Adaptive & Inclusive AI
“With AI, education can finally be personalised, including for learners with special needs, and built around true understanding rather than passing a test. That's what technology should mean for inclusion: not just access inside a classroom, but access to an education that actually adapts to the learner.”
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Locally Rooted, Globally Relevant
“We're building this in the Middle East and across the GCC, because global education shouldn't just be exported here, it should be built here: platforms and content that respect what's local while still belonging to the world. With the right technology, a geometry lesson or a history lesson can be as memorable as a film. Every learner deserves access to that.”
Leadership
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Sajjad Murtaza
Chief Technology Officer
Sajjad Murtaza is an experienced technology leader and Head of IT specialising in educational systems, database architecture, and advanced software infrastructure. Holding a master's degree in information technology, he guides the technical roadmap, core system architecture, and digital scalability.
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Maria Alvi
Lead AI Architect
Maria Alvi is a seasoned AI leader and senior AI engineer with a master's degree in information technology and more than seven years of specialised experience designing end-to-end, production-grade AI/ML solutions across diverse industries. Bringing deep expertise, she spearheads the company's intelligent architecture, machine learning strategy, and agentic AI systems.
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Zahida Perveen
Student Wellness & Behavioural Support Lead
Zahida Perveen is a dedicated clinical psychologist holding an MS in Clinical Psychology, with academic research publications to her name. Specialising in cognitive-behavioural methodologies and student mental wellbeing, she guides learner psychology, cognitive focus patterns, and stress management, so our digital learning environments foster healthy, balanced academic growth.
Who We Are
An education and technology company built in Qatar, setting the standard before scaling to the world.